EVERY PURCHASE MAKES A DIFFERENCE: 5% OF PROFITS SUPPORT VETERANS' MENTAL HEALTH & RECOVERY

# Our Mission Story

Why We Roast: Coffee & Combatting PTSD

## The Legend & The Tragedy

In Norse mythology, a Valkyrie is one of a host of female figures who guide souls of the dead to the god Odin's hall Valhalla. There, the deceased warriors become einherjar ('single fighters' or 'once fighters'). In Valhalla, the Valkyrie cared for the warriors, and when they were not training, fed them and brought them mead!

I read a story about a veteran, suffering from PTSD, after giving his mind in sacrifice for his service to our country. This Veteran, during his suffering, presented to the VA, knowing he was unsafe, and begged to be admitted to inpatient care. Unfortunately, the VA did not feel that he required that level of care, and beds were limited so this veteran was discharged. Knowing that he was a danger to both himself and others in his present state of mind, this veteran chose to take his own life. This just didn’t sit right with me.

## A Modern Day Valkyrie

While I believe the VA is a fine organization and does plenty of good for our veterans, sometimes, they lack resources, or due to a discharge status, veterans cannot get the help they need there. But there are organizations out there that can help- and do help- when the VA falls short.

I wanted to draw some attention to these organizations so if a veteran or family member found themselves in that situation, they would know there are options and they aren’t alone. But how? Well, if I donated a few bucks every month that may help, but I wanted to really make a difference in getting the word out and promoting these organizations. If I could sell a product that people like, I could donate more funds more consistently AND help spread awareness of these places through my own marketing efforts.

VALKYRIE COFFEE COMPANY was born. Here, we provide coffee roasted in the USA from beans all over the globe! I may not be able to bring our warriors mead, but a great cup of coffee and opening up conversations of what help is available to our brave warriors is my version of the modern day Valkyrie. That is why, it’s coffee “Brewed for the Brave”.

Thank you for reading our story and if you or a loved one is a veteran dealing with mental illness, PTSD, or substance abuse issues, please visit some of our resources listed on our RESOURCE PAGE and pick up a bag of coffee. Valkyrie Coffee Company has pledged to donate 5% of our profits to these organizations to help them in their mission, and provide a spotlight for their services.

Until Valhalla,

Karla

Founder, Valkyrie Coffee Company

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